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Meeting engineering improves the content and format of business
meetings, workshops and conferences. It's a fresh approach to meeting
design that eliminates ineffective, boring meetings.
A well-engineered meeting:
- Increases interaction and participation
- Communicates ideas clearly and persuasively
- Stimulates problem solving and learning
- Encourages networking and sharing
- Builds community
- Engages participants completely
A well-engineered meeting is an effective meeting. You get the
results you seek, and a greater return on the money, time, and resources
you invested to make it happen.
No More Boring Meetings
Meetings do not have to be boring. Believe it or not, there is
as remedy for mind-numbing PowerPoint presentations and endless
talking heads. There are ways to achieve your objectives without
draining the life-force from everybody in the room.
Most business meetings are bad because they rely on the same tired
formats used since all businessmen wore gray flannel suits and fedora
hats. Meetings don't change because everyone assumes there's no
other way.
To make matters worse, poor execution of the old formats exacerbates
the boredom and waste.
At BizClarity, we approach meetings with fresh eyes, challenging
old assumptions about the way meetings are "supposed to be."
We rethink everything that causes meetings to be boring and ineffective.
Believe it or not, with good design and excellent execution, meetings
can be energizing, productive, inspiring, even fun.
Let BizClarity engineer your next meeting. The entire event will
be designed to achieve your business objectives. Every detail will
be customized to suit your audience, culture, and style.
What Types of Meetings?
Meeting engineering applies to any internal or external meeting
with a strategic objective.
- National sales meetings
- Trade association conferences
- Regional corporate meetings
- Executive planning and strategy
sessions
- Trade expositions and networking
- Technical symposia
- Creative problem-solving sessions
- Investment forums and partner meetings
- Education and training conferences
Meeting engineering does not replace the services of independent
meeting planners or in-house planning staffs. BizClarity works closely
with meeting planners to ensure that participants have a smooth,
full experience from beginning to end.
How is Meeting Engineering Different?
BizClarity invented meeting engineering. You won't find our approach
to meeting design anywhere else.
We draw from our experience as professional writers, presentations
coaches, corporate communicators, trainers and educators. We borrow
ideas from creativity research, games theory, the psychology of
groups, music composition, theater stagecraft, and the sociology
of architectural space. When appropriate, we support sessions with
groupware and collaboration technology.
Each meeting is custom designed to suit the unique needs and style
of the audience. We draw on a wide range of methods and devices,
old and new.
Good planning and excellent execution gives new life to "old"
methods-presentations, speeches, panels, breakouts. Sometimes that's
all it takes to create a good meeting.
Some meetings need more to get out of the rut. As appropriate for
the group, we introduce fresh, original techniques to raise the
experience to a higher level. These are not isolated gimmicks, but
devices woven into the fabric of the meeting and that serve explicit
objectives. The result is an organic blending of old and new, with
a result greater than the sum of the parts. Every meeting is different.
The best meetings are a work of art.
The Engineering Process
The meeting engineering process unfolds in three steps:
1) Strategy: Understanding
your audience and the objectives for the meetings in the context
of your overall business strategy and goals.
2) Design: Drafting a blueprint for the entire meeting,
designing broadly for outcome, focusing the message and process,
and filling in details to guide presentations and group activities.
3) Execution: Working with meeting
leaders, planners, presenters, and moderators to execute well
and according to the plan. Even the simplest meetings benefit
from excellent execution.
BizClarity is available to write presentations and speeches, and
coach and train presenters, moderators, and session leaders to perform
their best.
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